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Loyalty programs are initiated by businesses with two main goals.

The primary goal for most loyalty programs is the acquisition of information relating to their customers\\\' spending habits, while the secondary goal is to actively cultivate loyalty amongst customers to ensure that they continue with the business.

Earning customer loyalty goes beyond gaining customer satisfaction.  Loyal customers evangelize the brand by sharing their satisfactory experience with their friends and colleagues (Champions).

A great product or service is the starting point for customer loyalty.